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Advantage Windows & Conservatories Ltd
NEWS from ADVANTAGE CONSERVATORIES - 2005
 
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title FACTORY DIRECT INVESTS in ADVANTAGE PRICING SOFTWARE
  Newcastle upon Tyne - based, Interbuild, trading as Factory Direct, has used their direct sales skills
to good effect in building a highly successful sales operation over the past three years. They began
selling Kitchens from small premises in Birtley, Co Durham. Very soon they outgrew their first location
as kitchen sales began to top 30 installations per week. They now occupy a 35,000ft² combined -
warehouse, office and showroom that now employs 150 staff and have diversified into window
and door sales as from the beginning of 2005.
 

Advantage Windows & Conservatories
Ltd supplies Factory Direct with its
PVC-u frames and doors.
Managing Director of Factory Direct -
Adrian Hughes says:" I believe that
with Advantage's help our business
can be just as successful in selling
windows and doors as we have been
with kitchens and bathrooms.

We have just invested over £90,000
in new laptop computers for our
sales teams. They will run the new
Advantage pricing software which
will allow our sales representatives
to accurately price any combination
of doors & windows including bays,
bows, panels and literally hundreds
of glass options."

Training demonstration of Advantage's pricing software
 

Advantage introduced their new pricing software to specifically help companies such as Factory direct with their retail sales. It was developed as a concept by Advantage chairman Ian Moran in conjunction with leading software company - Windowlink. The software allows a sales representative to provide instantaneous quotations to the homeowner as well as generating 100% accurate prices. It has the added benefit of being able to be programmed to provide variable profit margins and fitting costs.

Advantage's Group Commercial Director - Danny Hague says:" Factory Direct are a company who have tremendous potential. They have experienced phenomenal growth over the past three years due to their pro-active approach to marketing and sales. Our new pricing software will play an important role in supporting and sustaining their continued expansion."
   
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