Last year was a year of huge changes both for me personally and for Advantage.
I rejoined the company after a two year absence because founder and chairman Ian Moran
had a commitment to growth and investment that reflected my own ambitions.
From spring of last year we have driven forward every aspect of the business.

We opened a new 26,000 square foot factory to
add to our existing three sites that has taken our
production of trade frames to record levels.

We added a new decorative suite to enhance our
product range and expanded our field sales team.
Virtually every aspect of Advantage has been
improved, from new training programmes to new
IT systems, a new transport fleet and in in-house
marketing department.

As to 2005, I believethat as an industry we are in
for a tough year. Those companies that are going
to be successful will need to be both efficient and
price competitive. Raw material prices look likely
to rise but in my opinion consumers will resist
price increases.

Our product ranges, levels of service, deliveries
and of course our prices need to be spot on.

Danny Hague, Group Commercial Director