Advantage Windows & Conservatories | UK trade manufacturer of Rehau PVCu windows, doors and conservatories
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Advantage Windows & Conservatories Ltd
NEWS from ADVANTAGE TRADE SUPPLIES 2006
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title ADVANTAGE BUCKS THE TREND !

The board of directors of Advantage Windows and Conservatories Ltd, the Cheshire - based
trade fabricator, has reported a 30% growth in sales compared to the previous year.
Given the prevailing tough market conditions for trade frame sales, this is quite an achievement -
even by Advantage's standards.

Group Commercial Director
Danny Hague says: "as far back
as 2004 we set out to attack the market
in an aggressive manner in order to
gain market share. Advantage is now
achieving a turnover in excess of
£12 million per annum - the highest
ever achieved in 17 years of trading.

Whilst price is always an issue in
today's market, we continue to sell our
products rather than give them away!
"Danny continues: "The launch of the
Window Installers Warehouse initiative
has been a resounding success with
over 20 trade counters now on stream
since our launch in January.
This has not, however, meant that
we have stopped selling into the retail
sector. In fact, we have continued to
gain account after account in the retail
sector due to our reliable service,
broad product range and excellent IT
and marketing support."


Danny Hague (left) Group Commercial Director
and Ian Moran (right) Chairman

Ian Moran, Chairman of Advantage says: "I cannot believe what we are achieving right now.
We are simply going from strength to strength whilst all around us our competitors continue to struggle
and in some cases go out of business. At Advantage we offer simple product solutions that meet market
demands. For example our range now includes both Rehau and Spectus 'Elite 70' frames (shaped and
bevelled) and K2 conservatory roofs. This has helped us to achieve record order intake weeks during
February, April, May and June. June was a particularly strong month which saw sales rocket on the
back of our world cup campaign."

With an ever increasing number of customers in supply agreements, Advantage has a very solid base
from which to move forward. Danny Hague says: "our customers supply agreements are not signed
on a 'wing and a prayer' - but rather because our customers know that we can offer them solutions.
These solutions are not just confined to a good product range but are also because of our
marketing initiatives and our state of the art dedicated pricing software."

Window and Door Maintenance of Tamworth are one of Advantage's customers. Managing Director -
Angus Richards is keen to point out the success they have achieved since they have been associated
with Advantage. He says: "we have been trading with Advantage for over two years now.
Last year we entered into their Window Installers Warehouse trade counter initiative and opened
our own warehouse. We decided to go with Advantage because of their professionalism & high class
service. One year on, we are celebrating our first anniversary of Window Installers Warehouse -
Tamworth. It is now a business turning over in excess of £1.5 million from a standing start.
We also use Advantage for all of our commercial and trade activities and quite frankly
it's the best decision we have ever made in our entire 30 years of trading."

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