Advantage Windows & Conservatories | UK trade manufacturer of Rehau PVCu windows, doors and conservatories
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Advantage Windows & Conservatories Ltd
NEWS from ADVANTAGE TRADE SUPPLIES 2006
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title ADVANTAGE LAUNCHES NEW TRADE COUNTER INITIATIVE
Advantage Windows & Conservatories Ltd, part of the Moran Group
Plc, have launched Window Fitters Warehouse - a new Trade Counter
support concept. The company - based at Poynton in Cheshire is one
of the UK's largest and most successful trade fabricators with an annual
turnover of £12 million. They have manufactured PVCu windows, doors,
conservatories and roofs for over 16 years.
Window Fitters Warehouse by Advantage Windows and Conservatories

They currently fabricate Rehau 70 and Spectus's Elite 70 frames to BBA and BS certification and
are one of the country's largest manufacturers of K2 conservatory roofs. All of Advantage's products
are manufactured to the highest standards and include brand - leading Yale locking systems.
The same high standards apply to all of the suppliers that have been selected to work with
Advantage as the Window Fitters Warehouse initiative begins to expand across the UK.

After extensive research into the UK wholesaler market, Advantage has recognised that trade counters
are one of the fastest growing sectors of today's PVCu industry with a potential market value of
£500 million. Currently, almost 60% of Advantages own customer base sell on windows,
doors and conservatories through the wholesaler market.

Danny Hague, Advantage's Group
Commercial Director - has a wealth of
experience in the trade counter market,
having previously been responsible
for setting up a nationwide network of
plastic building products trade centres.
He says: "the Window Fitters Warehouse
concept has been set up to fulfil a much
needed specialist supply source for
wholesalers that are looking to expand
and to provide an over spill service to
larger companies that are looking to
maximise their time and minimise
overheads and labour costs. It's about
time that independent operators in our
market place were given the chance to
go head to head with the so called
'big boys' and multiple chains and
we will give them that chance."
The New Window Fitters Warehouse concept !The New Window Fitters Warehouse concept !The New Window Fitters Warehouse concept !
Window Fitters Warehouse's Opening Nationwide: :
The WFW concept can be applied just as easily to an existing trade counter or a retail window company -
looking to expand their turnover. In effect it has been designed to be a 'bolt-on' to an existing business.
Advantage has both the product range and the buying power of a Plc. Consequently, they have
negotiated some of the best possible prices - that have not previously been available to the independent
trader - on a whole range of products from trade frames to roofs, doors, panels, facias, soffits, cladding,
trims, tools, sealants and silicones. In fact, Advantage has pre-negotiated discounted prices on
everything a trade counter could possibly need - including supplying and installing the counter itself.

The New Window Fitters Warehouse concept !The New Window Fitters Warehouse concept !The New Window Fitters Warehouse concept !
Danny Haque, Group Commercial Director (Left),
with Ian Moran, Chairman of Advantage

 Danny Hague is confident that the WFW concept
is a winner. He says: "I know that many window
companies are missing out on a tremendous
opportunity to expand their businesses and
gain extra revenue from opening a trade counter.
That's why we have put together the complete
package to make opening a trade counter as
easy and hassle free as possible. We will help
with virtually every aspect of opening a new trade
counter, from providing a purpose built counter
unit to a complete range of products for the
window, roofline & allied trades. Our package
also includes bespoke pricing software, point
of sale material, literature, advertisements,
flyers, van stickers, signage & literature packs.
We have even negotiated a preferential rate
on skip hire for the benefit of trade customers
wanting to dispose of old windows and doors
that have been ripped out."

The WFW trade counter initiative has been specifically designed to help companies sell successfully
in a highly competitive marketplace. Rather than build a new business from scratch the WFW concept
offers the backing of an established Plc who are already a leader within the UK Market. It is more than
just a name. It is a professional operation that will allow companies with the ambition to grow and the
foresight grasp an exciting new opportunity - the chance to gain a new level of previously untapped
business. With the trade counter market valued at £500 million, there is a huge potential to gain
additional sales and increased profitability.

Sceptics may dismiss the WFW initiative as just another franchise - but they would be wrong.
Danny Hague says: "Advantage is not looking to take on anyone and everyone. Nor are we insisting
on extortionate signing on fees. Rather, we are looking at taking on serious, ambitious & professional
companies, in a controlled way, by giving them exclusive areas. This is not a short term initiative and
Advantage is looking to support members of the WFW over the long term with a view to helping them
build strong and successful businesses that will compliment their existing activities.
Ultimately, becoming part of the WFW initiative will cost the serious player nothing at all.

The WFW initiative is designed to be a flexible approach. For example, a retail window company may
already have their own logo and identity. Once they join the WFW they will be able to utilise the corporate
look & identity of the WFW logo and all its associated livery to promote their trade counter independently -
as they see fit - and there is no problem in running it along side their existing business.

Despite the fact that the WFW initiative has been kept largely under wraps until now - it's already off
to a flying start. There are plans to open the first twelve new branches in Stratford, Newbury, Blackpool,
Caerphilly, Kidderminster, Slough, Maidenhead, High Wycombe, Tamworth and three in the North East
of England by the end of March. A promotional campaign will be running in the trade press during the
first quarter of 2006 and interest is sure to be high.

Danny Hague and his team are ready for a very busy year. He says:" we at Advantage have spent the
last two years preparing for Window Fitters Warehouse. With the backing of Chairman Ian Moran and
my co directors, we are now in a position to support and supply a new generation of trade counters.
This is without doubt one of the most exciting new initiatives that this industry has seen in years.
With the opportunity to access a market worth around 500 million pounds per year -
my advice is talk to us soon or you may miss the boat !"

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