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NEWS from ADVANTAGE TRADE SUPPLIES - 2007
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title WIW CHESHUNT - BUILT ON LOYALTY and SERVICE

Another Window Installers Warehouse (WIW) trade counter has opened in Cheshunt - Herts.
Serving the surrounding areas of Hertfordshire, Essex and North London, the new branch is located
on a busy industrial estate and began trading in May.

Owner Mark Catchpole has a
background in manufacturing but was
quick to recognise the potential of a
trade counter business. Mark has
brought in Tim Campbell as branch
manager, together with John and Adam
who look after internal & external sales
respectively. Between them, Mark
Catchpole and Tim Campbell have over
50 years experience in the glass and
glazing trade. They are pleased to offer
the benefit of their expert advice to a
mixture of trade and DIY customers.

In addition to setting up the WIW trade
counter, Mark has also been running
a successful wholesale business.
TradeWins Direct supplies the trade
with a range of Rehau and Spectus
frames, doors, conservatories, trims
& ancillaries. They also supply double
glazed units. The business operates
nationally and Mark has used his
extensive knowledge and contacts in
the newbuild and refurbishment sectors
to secure a number of prestigious
commercial contracts.


'Danny Hague (centre) with the WIW Cheshunt team'
 
 

Many trade counters are very basic in appearance, opting for functionality rather than flair. Visitors to the
WIW Cheshunt trade counter will be pleasantly surprised. Owner Mark Catchpole and branch manager
Tim Campbell have spared no effort in presenting a very professional set up. The entrance area is fully
carpeted, the forward display stands are movable and fully loaded with samples and special display
boards show the main suppliers and give details on special offers. Mark and Tim have made sure that
they keep high stock levels at all times to ensure that the branch is a true one-stop-shop.

The level of investment in to WIW Cheshunt by Mark Catchpole is an indication of the ambition he has to
make the business the best it can possibly be. He says: "I want both TradeWins Direct and WIW to run
in tandem. One supplies nationally and the other locally. I have always believed that a good business
is based on loyalty and service and not just on price. That's why we have such a strong team in place.
Tim Campbell brings a wealth of experience including an understanding of fabrication and installation
as well as shopfronts and conservatory roofs. He is assisted by John who looks after internal sales
and Adam who is responsible for external sales. "We are proactively going out to the market with a
strong team and a strong message and I know we will be successful," says Mark.

With the full support of Advantage Windows and Conservatories, who launched the WIW initiative,
Mark and his team have begun an aggressive local marketing campaign. They have produced a set
of drop cards and are combining those with database marketing and cold - calling.

Advantage's Group Commercial Director- Danny Hague, has carefully followed the progress at Cheshunt.
He says: "it is rare to see such a level of commitment to building a strong and profitable business as
that of Mark and his team. I'm delighted to welcome them on board to the growing network of WIW
trade counters and look forward to seeing them become the success that they deserve."
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