MAINTAINING STRONG GROWTH

One of the very first Window Installers Warehouses to open was in September 2005 in Tamworth,
Staffordshire, at the premises of Window and Door Maintenance. In just 18 months the business has
become the most successful WIW branch in the UK with an anticipated annual turnover of around
one and a half million pounds.

company worked for was Bellway Homes and it still works with them today.

Today's Window and Door Maintenance is a company that has successfully diversified.
It has four separate divisions; the maintenance division is still going strong and looks after window
and door repairs and maintenance for housing associations, local authorities and the domestic market.
The Newbuild division supplies and fits frames for both commercial and residential newbuild projects.
The projects division handles the larger commercial projects that are specified. Examples include
curtain walling, aluminium and timber for schools, hospitals, retail premises and all types of commercial
and government buildings. Last, but not least, there is the WIW branded trade counter.

All of Window and Door Maintenance's PVCu frames and roofs are manufactured and supplied by
Advantage Windows and Conservatories Ltd. Angus Richards says: "with the company already active
in so many sectors, we had plans to open our own trade counter but needed to find the right partner.
Advantage has exceeded our expectations with their Window Installers Warehouse initiative.
Through them we can provide our customers with a complete range of frames, roofs, trims, ancillaries
and tools, in fact everything a local builder or installer needs under one roof. The back up of pricing
software, displays and marketing materials is very professional and our WIW trade counter has
become the fastest growing part of our company. It's the best business decision we have ever made!"

Advantage's Group Commercial Director - Danny Hague, uses the example of WIW Tamworth to
demonstrate how to build and grow a successful trade counter. He says: "the lads at Tamworth already
knew many local builders and installers through their other activities but even so, they've shown great
drive and determination in building up and promoting their trade counter.

They've run adverts, posted flyers and even sponsored signs on their trading estate directing traffic to
their premises. This year they will exceed their targets by 30%. They offer practical help and advice
to all their customers and are an example of how to run a great trade counter."