Yale is a trusted and market leading high street
brand - associated with the very best in security
products. They have recently introduced a new
home security range that includes: wire-free
alarms, single room alarms and small home
safes. They will be available through the DIY trade
but WIW branches will generally be able to offer
them at more competitive prices than the
leading multiples.

Yale is confident that demand for their new range
will be strong as all the products are competitively
priced and easy to install. It is estimated that 73%
of UK households have no alarm devices fitted.
That means a potential market of 17 million
households. Assuming £150 per installation,
that's a possible £2.5 billion market. Just 1%
market share is worth a cool £25 million.

Yale has designed a striking stand - alone
display unit to showcase the new range.
The first order includes the fully branded one
metre stand, the requisite stock, stand assembly
instructions and leaflets detailing the features
and benefits for the customer.

The telecommunicating alarm kit is a very smart
piece of technology. It features passive infrared
detectors, single door and window contact
accessories, a siren box, dummy siren and
a telecommunicating control panel. In the event
of a break - in, or a panic alarm or smoke alarm
being activated, the control panel will
automatically dial the property and then a
pre-programmed sequence of five telephone
numbers until it finds a response. There is also
a range of single room stand - alone alarms that
are particularly suitable for conservatories.
All the products are wire - free, avoiding the
need for electrician certification but nevertheless
offer opportunities for additional revenue through
installation by WIW personnel.

Yale plan to add to their affordable home security
range by introducing a new line in CCTV cameras
in the near future. Watch this space!

New Yale home security range